Course Overview

CONTENT REGULATION IN BROADCASTING

DESCRIPTION

Regulation Content in Broadcasting workshop gives an in-depth understanding of the policy, legal and regulatory issues and trends affecting broadcasting and digital media in the converged, globalized communications/ICT environment of today.

LEARNING OBJECTIVES

The objectives of the training course are to:

  • Understand different digital broadcasting technologies.
  • Describe and interpret the broad impacts of digitalization, globalization and convergence on broadcasting;
  • Describe and analyze both traditional and contemporary objectives underlying the regulation of broadcasting;
  • Understand key digital broadcasting market trends and the policy/regulatory implications of these trends;
  • Understand key features of the current policy and regulatory environment for broadcasters internationally.
  • Understand content regulations followed in other countries.

 

LEARNING OUTCOMES

After completing this course, the participant will be able to:

  • Understand overview of different digital broadcasting technologies and applications.
  • Describe and interpret the broad impacts of digitalization, globalization and convergence on broadcasting;
  • Describe and analyze both traditional and contemporary objectives underlying the regulation of broadcasting;
  • Understand key digital broadcasting market trends and the policy/regulatory implications of these trends;
  • Understand key features of the current policy and regulatory environment for broadcasters internationally.
  • Case studies of Content regulations followed in other countries.

 

EVALUATION AND GRADING

AFRALTI shall grant certificate of achievement based on assessment tests undertaken during, and at the end of, each training. In this regard, Centres of Excellence shall develop assessment tools for this training. The tools will include the following:

  • Regular assessments quizzes for each topic covered (7 Quizzes): 70%
  • Forums and chats discussions (4 Forums): 10%
  • End of course assignment (1 assignment): 20%

 

A candidate who attain a grade of at least 60% shall be awarded the AFRALTI certificate.

Course Objectives

TRAINING COURSE CONTENTS

Introduction and Overview of Digital Broadcasting Technologies and Applications

  • Introduction to the Course and participants
  • Overview of different Digital Broadcasting Technologies and Applications

 

Need for digital broadcasting

  • Economic importance of broadcasting
  • Broadcasting Regulation in member states
  • Digital Broadcasting Trends and emergence of new technologies
  • Convergence of Services

 

Globalization

  • Effect of Globalization on broadcasting regulation
  • Open communication networks
  • Global Internet and its impact on broadcasting
  • Role of mobile phone networks on broadcasting

 

Community Digital Broadcasting – Trends and Policy Guidelines.

  • History of community broadcast media – Technological and content issues
  • Impact of community digital broadcasting in developing countries – Africa
  • Case studies of community broadcasters – Africa

 

Regulating Digital Broadcasting Content

  • Guidelines from ITU on Content Regulation
  • Challenges to Content Regulation
  • Views of Content producers and service providers
  • Views of regulatory authorities

 

IPTV and its trend – Policy and regulation requirement

  • IPTV-Definition-Trends-Policy
  • Comparison of IPTV, Internet TV and Internet Video
  • Regulation Requirements and challenges

 

Local content and independent production issues

  • A review of local content regulation and impact – A regulatory perspective
  • Broadcasters’ perspective and feedback
  • Local content in the converged and globalized World

 

Embracing 21st Century Regulation

  • Introduction of converged multimedia networks
  • Trends in multi-media communication
  • The role of the regulator in a changing World

 

Converged Licensed Framework (CLF) and Over-The-Top Services

  • Introduction – Converged Licensed Framework
  • Case study – Converged Licensed Framework
  • Introduction – Over-The-Top Services
  • Challenges of regulating Over-The-Top Services

 

Infrastructure Planning and Sharing of broadcasting networks

  • Broadcast network plans
  • Broadcasting frequency bands
  • Single frequency networks
  • Multi frequency networks
  • Signal distribution

 

Licensing of Broadcast services

  • Unified licensing framework
  • Technology neutrality
  • Broadcasting license provisions
  • Codes of conduct for broadcasters

Spectrum Policy and Management

  • National Spectrum policy
  • Spectrum management for broadcasting
  • Interference management in broadcast networks
  • International frequency coordination

 

Roles of ITU in Broadcasting Regulation

  • ITU guidelines on broadcasting
  • ITU Study group on broadcasting
  • International Broadcast standards and best practices
  • Type approval of broadcasting equipment

 

Content Development

  • National content policy
  • External content
  • Quality of service
  • Intellectual property rights
  • WTO regulations on content

 

Broadcasting Services in a Converged Environment

  • IPTV
  • Internet TV
  • Internet Radio
  • Mobile TV
  • Streaming Video channels

 

Television Signal Standards

  • TV Codec standards MPEG2, MPEG 4,
  • DVB-T, DVB-S
  • Picture Quality, Aspect Ratio
  • SDTV and HDTV
  • FEC

 

Digital Audio Broadcasting Standards

  • DAB standard from ITU
  • FM bands for digital Audio broadcasting

 

Broadcasting Market Analysis and Pricing in a Converged IP Environment

  • Broadcasting market
  • Market regulation
  • Market analysis
  • Tariffs for broadcasting services

 

Case studies on Broadcasting Regulation

  • Selected case studies depending on group composition

 

Summary and Conclusions

  • Summary of discussed topics and feedback from participants

 

 

METHODOLOGY (Didactic Approach)

It will be Instructor-led training, lectures, discussions, case studies, site visits and quizzes. All participants must do all the quizzes and pass in order to get a certificate. The tutor will deliver lectures at from Monday to Friday from 0900 Hours to 1600 Hours EAT.

Target Audience

TARGET AUDIENCE

This training is targeted at the personnel from regulators, lawyers, consultants, journalists involved in Broadcasting. This course will also be appropriate for policy makers, broadcast service providers, film classification bodies and signal distributors.

 

ENTRY REQUIREMENTS

No prior knowledge or qualification in Spectrum Management is required, however it is important for participants to be working for a regulator, or in the ICT/Telecoms sector as a provider or consultant.

Course Duration / Dates

DatesDurationLocation
6th - 17th March 202310 daysIn-person (Venue to be confirmed)

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